Thursday, February 12, 2026
The Digital Drift: How Transformation Is Rewriting Business Strategy
Change isn't looming, it's here, it’s humming, and it’s rewiring every corner of modern business. What used to be neatly filed away in five-year roadmaps now unfolds in daily scrums, cloud dashboards, and Slack threads. Leaders aren’t planning for the digital age—they’re drowning in it, surfing it, sometimes sprinting just to stay afloat. Yet beneath the buzzwords and acronyms lies a simple truth: businesses either adapt or get outpaced. The chaos is calculable, though, and within the flux, trends are
