Mitchell Radio Group

About Us

MitchellNOW.com is your full service FREE choice for online news and information in the Mitchell Area.
KMIT (105.9FM) and KOOL-98 (98.3FM) are full service advertising outlets reaching over 22,000 listeners per day. In addition, the station web pages reach over 14,000 unique visitors each month with the latest news, sports, weather radar and entertainment news.
KMIT is Mitchell’s most listened to radio station and features a modern country music format along with a strong emphasis on community events and full service news, sports play-by-play of high school and Dakota Wesleyan University athletics, farm news and markets, and interactive color weather radar.
KOOL 98-3 features a blend of 70’s & 80’s classic hits, with a splash of 90’s hits, to reach an adult audience with the greatest income and spending potential. KOOL 98-3 is Mitchell and the area’s largest radio signal, covering over 20 counties. KOOL 98-3 also focuses on community events, and features complete local news coverage, markets, sports play by play of area high school football and basketball, as well as interactive color Weather Radar.
To learn more or to contact the stations visit our website MitchellNOW.com.